Research | Analysis | Design
An app for bikers who ride over the weekend.
I helped create a great experience for the weekend riders plan out their trips, explore new places and even form their own biking gangs!
What can we do for a weekend biker, who has limited time and unlimited resources?
Typical Indian biker profile:
– 5 days works
– 2 days biking
He has limited time and resources, yet he is passionate about his bike.
Currently he has no knowledge base or tools to plan his weekend trip.
The Weekend Warriors tell...
“Some of the best friendships are made on two wheels!”
Who is the user?
Who are Indian bikers?
Indian bikers have:
1. A great job in IT companies
2. Have a nice disposable income
3. An unending passion for riding bike
4. Only a limited time on weekends to explore their bikes.
Gathering the data
The choice of research method
Before anything is designed, research into the current problem was carried out. There are many methods for collecting the information from the field. The kind of data decides the method used for collecting it.
What data was needed?
An insight into the requirements and behaviours and habits of the bike riders who otherwise work in IT companies and ride only on weekends.
1. Bike riders have a kind of dual personality. They are timid and simple folks on the weekdays, while on weekend their rough side turns up.
2. They use some really different language and words that are specialized in their own groups and requires some unique understanding.
3. They spend huge amounts of money to buy, customize and ride out their bikes over the weekends. This impacts the other priorities in their lives. The effects of these needs to be found out.
4. They are very possessive and peculiar about the way they present themselves, hence their needs are very specific.
This method was used because…
1. The domains, goals and the context of use of this app require deep understanding of the users.
2. The data collection about the social phenomenon of biking was more important than validating the need for this application.
3. The biker community has very strong culture and style requirements, which are not found in other user groups.
4. A short ethnographic research can uncover highly complex requirements in the beginning of the project.
Time and budget constraints:
Normally, ethnographic research requires a lot of time and money. However, short ethnographic research can be very useful for building user centered projects such as this one.
Time: Two weekends. Spent with the bikers.
Budget: Limited budget spent on a Go-Pro camera, so that data can be collected on the move.
How was the research carried out
- Inquiry into how the bikers currently plan their trips. Direct inquiry was necessary since some of the calls and messages were not directly observable.
- Observation of how the bikers actually plan the trip. I request two bikers to allow me to observe how they planned the trip using phone calls and messages.
- Observing on how the meeting took place, their specialized language and gestures.
- Accompanying the bikers on the trip and observing how they use the signals such as lights and horns over distance to communicate with each other.
- Recording the details of the trip using the camera.
- Observing how they obtained information regarding road and the weather from other bikers.
- In the first weekend, I accompanied the bikers as a pillion passenger, while on the second weekend, I took my own bike as part of participatory research.
Three distinct phases: pre-trip, during trip and post trip.
Tracking of positions of teammates is a problem.
Activities needing assistance
Pre-trip: Planning the trip, checking the availability of participants, inviting new people, checking condition of bikes, stocking on provisions and food, making booking if needed, ensuring enough sleep.
During trip – tracking team mates, signaling to others
Post-trip – Analysis of trip, sharing photos.
Most bikers are equipped with cell phones with holders, backpack and other safety equipment.
– Driving with each other,
– Stopping for clicking photos
– Enjoying the local food.
– Sometimes they stop if there is trouble with bikes.
– Cancellation of trips,
– Bikers not turning up for the trips,
– Not enough new bikers,
– Not being able to locate stops,
– Bike issues,
– Incorrect information about the roads,
– Harsh weather
– Celebration of birthdays,
– Bike anniversaries,
– Party for new bikes
Sequence of actions
This was captured as user journey.
– Getting maximum enjoyment in limited time.
– Meeting new people
– Sharing experiences
– Enjoying new places and foods
User flow that the bikers use currently
Based on the above observations, I created a user-flow. This captured the current process used by bikers to setup a trip. I chose this section because it is complex and has largest scope for improvement.
Mapping the voice of user to features
The user’s voice was converted to the features that need to be incorporated into the app. The correlation is shown using the diagram. This gives a clear link from the user requirements to what features they need
Arranging the information
The information needs some hierarchy so that user can navigate through the different features in a logical and seamless manner. This is why an information architecture was created.
Exploring the concept
In order to plan the screens and the information flow in an appropriate manner, first concept wireframes were drawn by hand.
It becomes easy for the user, if the designer plans out ‘what happens when … ‘ scenarios. Using interaction diagram, all the features were effectively captured to a great detail.
User flows : How the user will accomplish different task.
I tried to capture some of the tasks which the users need to do often and created wireframes to show how they will accomplish it.
Alert Screen while driving
Suppose one of the biker runs into a problem, she/he can alert the other bikers.
Design challenge: While the bikers are driving their bikes, they will be only be able to see their mobile phones.
Solution: Selecting the correct letter size is important as it will dictate whether the biker can see the alert or not.
A good looking design is created for the user. What looks good, appears friendly to the user.
Some loading animations were designed to engage the users.